People Lab Panelist: Alyssa Huggins

Alyssa is someone I admire enormously. We’ve been friends for many, many years, so I’m excited to talk with her in this forum. She is a powerful communicator.

Alyssa Huggins is a seasoned marketer with 20 years' experience in brand and integrated marketing. Alyssa spent over 16 years on the advertising agency side, leading top Canadian and Global client businesses including: McDonald's, Coca-Cola, P&G, Dell, Bell, Mercedes-Benz, and Ronald McDonald House Charities, to name a few. Alyssa spent 3.5 years in Chicago as the head of the Cossette Chicago office, where she led the company to be recognized as one of AdAge "Best Places to Work", as well as having the highest employee engagement scores across the Cossette offices. When Alyssa returned to Canada, Alyssa spent just over a year at Pizza Pizza, where she headed up marketing for over 750 restaurants and two brands across Canada. She then transitioned to the social profit space where she is currently the Vice President, Brand and Integrated Marketing at The Princess Margaret Cancer Foundation. The Foundation raises over $200 Million a year to fund life-savings research, education and patient care at The Princess Margaret Cancer Centre, one of the top 5 cancer centres in the world.

Reserve your spot for our March 5th Panel on Powerful Communication.